The art of the start : the time-tested, battle-hardened guide for anyone starting anything /

Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.

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Detalles Bibliográficos
Autor principal: Kawasaki, Guy, 1954-
Formato: Libro
Lenguaje:Inglés
Publicado: New York : Portfolio, 2004.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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082 0 0 |a 658.1/1  |2 22 
100 1 |a Kawasaki, Guy,  |d 1954- 
245 1 4 |a The art of the start :  |b the time-tested, battle-hardened guide for anyone starting anything /  |c Guy Kawasaki. 
260 |a New York :  |b Portfolio,  |c 2004. 
300 |a xii, 226 p. :  |b il. ;  |c 24 cm. 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch. 
520 |a Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies. 
650 0 |a New business enterprises. 
650 0 |a Entrepreneurship. 
650 7 |a Empresas nuevas.  |2 UDESA 
650 7 |a Aptitudes empresariales.  |2 UDESA