The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /

The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influ...

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Detalles Bibliográficos
Autor principal: Cruikshank, Jeffrey L.
Otros Autores: Schultz, Arthur W.
Formato: Libro
Lenguaje:Inglés
Publicado: Boston, Mass. : Harvard Business Review Press, c2010.
Materias:
Lasker, Albert Davis, > 1880-1952.
Advertisers > United States > Biography.
Advertising > United States > History > 20th century.
Publicistas > Estados Unidos > Biografía.
Publicidad > Estados Unidos > Historia > Siglo XX.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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020 |a 9781591393085  |q (hardcover ;  |q alk. paper) 
020 |a 1591393086  |q (hardcover ;  |q alk. paper) 
035 |a (OCoLC)495778680 
035 |a (OCoLC)ocn495778680 
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049 |a U@SA 
050 0 0 |a HF5810.L3  |b C78 2010 
082 0 0 |a 659.1092  |a B  |2 22 
100 1 |a Cruikshank, Jeffrey L. 
245 1 4 |a The man who sold America :  |b the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /  |c Jeffrey L. Cruikshank and Arthur W. Schultz. 
260 |a Boston, Mass. :  |b Harvard Business Review Press,  |c c2010. 
300 |a viii, 435 p., [32] p. de láms. :  |b il. ;  |c 24 cm. 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy. 
520 |a The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--Descripción del editor. 
600 1 0 |a Lasker, Albert Davis,  |d 1880-1952. 
600 1 7 |a Lasker, Albert Davis,  |d 1880-1952.  |2 UDESA 
650 0 |a Advertisers  |z United States  |v Biography. 
650 0 |a Advertising  |z United States  |x History  |y 20th century. 
650 7 |a Publicistas  |z Estados Unidos  |v Biografía.  |2 UDESA 
650 7 |a Publicidad  |z Estados Unidos  |x Historia  |y Siglo XX.  |2 UDESA 
700 1 |a Schultz, Arthur W. 

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