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|a HF5823
|b .K4518 1988
|
| 100 |
1 |
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|a Russell, Thomas,
|d 1941-
|
| 240 |
1 |
0 |
|a Kleppner's advertising procedure.
|l Español.
|
| 245 |
1 |
0 |
|a Otto Kleppner, publicidad /
|c Thomas Russell, Glenn Verrill ; traducción José Manuel Salazar Palacios ; revisión técnica Marcela Benassini Félix.
|
| 246 |
3 |
0 |
|a Publicidad
|
| 246 |
3 |
0 |
|a Kleppner publicidad
|
| 260 |
|
|
|a México :
|b Prentice-Hall Hispanoamericana,
|c 1988.
|
| 300 |
|
|
|a xvii, 706 p. :
|b il. ;
|c 27 cm.
|
| 500 |
|
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|a Traducción de: Otto Klepner's advertising procedure, 9th ed.
|
| 504 |
|
|
|a Incluye referencias bibliográficas (p. 664-666) e índice.
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Kleppner, Otto,
|d 1899-1982.
|t Advertising procedure.
|
| 700 |
1 |
|
|a Verrill, Glenn.
|