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110715s2012 njua ob 001 0 eng d |
| 020 |
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|a 9781118004531
|q (hardback)
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|a 1118004531
|q (hardback)
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|a 9781118170120
|q (ebook)
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|a 1118170121
|q (ebook)
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| 035 |
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|a (OCoLC)1034882896
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|a (OCoLC)on1034882896
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|a EZC
|c EZC
|d OCLCO
|d OCLCF
|d U@S
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|a U@SA
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4 |
|a HG4028.V3
|b H37 2012
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| 100 |
1 |
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|a Harrison, Suzanne S.
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| 245 |
1 |
0 |
|a Edison in the boardroom, revisited :
|b how leading companies realize value from their intellectual assets /
|c Suzanne S. Harrison, Patrick H. Sullivan.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Hoboken, NJ :
|b John Wiley & Sons,
|c c2012.
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| 300 |
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|a xiv, 255 p. :
|b il. ;
|c 24 cm.
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| 530 |
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|a Disponible también en línea a través de Internet.
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| 500 |
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|a Ed. previa por Davis, Julie L.
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| 504 |
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|a Incluye referencias bibliográficas e índice.
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0 |
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|a 1. Introduction: Why Update Edison in the Boardroom? ; A Brief History ; The Edison Mind-Set ; The Intellectual Property Management System ; Summary -- 2. The Changing Environment for IP Management: The Rise of the NPE (Nonpracticing Entity) ; Technology Convergence ; The Arrival of the Chief Intellectual Property Officer (CIPO) ; The Globalization of Business ; The Changing Legal Environment ; The Continuing Lack of a Formal IP Marketplace ; The Rise of the IP Investor ; Summary -- 3. Level One: Defend Position: What Level One Companies Are Trying to Accomplish ; Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer ; Best Practices for Level One: Defend Position ; Summary -- 4. Level Two: Manage Costs: What Level Two Companies Are Trying to Accomplish ; Best Practices for Level Two: Manage Costs ; Summary -- 5. Level Three: Capture Value: What Level Three Companies Are Trying to Accomplish ; Best Practices for Level Three: Capture Value ; Summary -- 6. Level Four: Synthesize Opportunities: What Level Four Companies Are Trying to Accomplish ; Best Practices for Level Four: Synthesize Opportunities ; Summary -- 7. Level Five: Shape the Future: What Level Five Companies Are Trying to Accomplish ; The Characteristics of the Future ; The Characteristics of Sustainable Corporations ; Best Practices for Level Five: Shape the Future ; Summary -- 8. What to Do When You're Not on the Pyramid: Is My Company on the Pyramid? ; Is My Company a Candidate for the Edison Pyramid? ; Characterizing IP-Indifferent Companies ; How Companies Can Destroy Value ; Moving toward the Edison Hierarchy ; Summary -- 9. The Procter & Gamble Journey: Beyond Make and Sell ; Out-Licensing Technology ; Additional Growth via Effective Policy Changes ; Reinventing and Integrating Trademarks and Brands ; Looking Externally ; IP as an Enabler to Innovation ; Looking Forward -- Appendix A. Significant Developments in Intellectual Property Law in the Past 10 Years / Mark Radcliffe -- Appendix B. The Rise of Patent Aggregators / Kent Richardson and Erik Oliver -- Appendix C. A Closer Look at IP Damages / Eric Shih and Rob Kramer.
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| 520 |
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|a "A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"-- Descripción del editor.
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| 650 |
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0 |
|a Corporations
|x Valuation.
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| 650 |
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0 |
|a Intellectual capital.
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| 650 |
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0 |
|a Research, Industrial
|x Economic aspects.
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| 650 |
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0 |
|a Technological innovations
|x Economic aspects.
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| 650 |
|
7 |
|a Compañías
|x Valoración.
|2 UDESA
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| 650 |
|
7 |
|a Capital intelectual.
|2 UDESA
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| 650 |
|
7 |
|a Industrias
|x Investigaciones
|x Aspectos económicos.
|2 UDESA
|
| 650 |
|
7 |
|a Innovaciones tecnológicas
|x Aspectos económicos.
|2 UDESA
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| 700 |
1 |
|
|a Sullivan, Patrick H.
|
| 700 |
1 |
|
|a Davis, Julie L.
|t Edison in the boardroom.
|
| 856 |
4 |
1 |
|z Solo para usuarios autorizados, varios accesos simultáneos
|u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=817436
|