Strategic management /
"Strategic Management 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified singular voice to help students synthesize and integrate theory empirical research and practical applications with current real-world examples. His approach not only off...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
c2019.
|
| Edición: | 4th ed. Instructor's ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02684nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 99708328904151 | ||
| 005 | 20180608143544.0 | ||
| 008 | 180608s2019 nyua b 001 0 eng d | ||
| 020 | |a 9781260141924 |q (instructor ed.) | ||
| 020 | |a 1260141926 |q (instructor ed.) | ||
| 020 | |a 9781259927621 |q (student ed.) | ||
| 020 | |a 1259927628 |q (student ed.) | ||
| 020 | |a 9781260141863 |q (looseleaf) | ||
| 020 | |a 1260141861 |q (looseleaf) | ||
| 035 | |a (OCoLC)1039096742 | ||
| 035 | |a (OCoLC)on1039096742 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HD30.28 |b .R67 2019 | |
| 100 | 1 | |a Rothaermel, Frank T. | |
| 245 | 1 | 0 | |a Strategic management / |c Frank T. Rothaermel. |
| 250 | |a 4th ed. Instructor's ed. | ||
| 260 | |a New York : |b McGraw-Hill Education, |c c2019. | ||
| 300 | |a xxviii, 555 p. : |b il. ; |c 26 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 500 | |a Part One. Analysis: 1. What Is Strategy? -- 2. Strategic Leadership: Managing the Strategy Process -- 3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups -- 4. Internal Analysis: Resources, Capabilities, and Core Competencies -- 5. Competitive Advantage, Firm Performance, and Business Models -- Part Two. Formulation: 6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans -- 7. Business Strategy: Innovation, Entrepreneurship, and Platforms -- 8. Corporate Strategy: Vertical Integration and Diversification -- 9. Corporate Strategy: Strategic Alliances, Mergers and Acquisitions -- 10. Global Strategy: Competing Around the World -- Part Three. Implementation: 11. Organizational Design: Structure, Culture, and Control -- 12. Corporate Governance and Business Ethics -- Part Four. Minicases -- How to conduct a case analysis -- Part Five. Full length cases. | ||
| 520 | |a "Strategic Management 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified singular voice to help students synthesize and integrate theory empirical research and practical applications with current real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions."-- Descripción del editor. | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Management. | |
| 650 | 7 | |a Planificación estratégica. |2 UDESA | |
| 650 | 7 | |a Administración. |2 UDESA | |