Business intelligence : making decisions through data analytics /

This book is about using business intelligence as a management information system for supporting managerial decision making. It concentrates mainly on practical business issues and demonstrates how to apply data warehousing and data analytics to support decision making. This book progresses through...

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Detalles Bibliográficos
Autor principal: Surma, Jerzy
Formato: Libro
Lenguaje:Inglés
Polaco
Publicado: New York : Business Expert Press, 2011.
Edición:1st ed.
Colección:Strategic management collection
Materias:
Business intelligence.
Management information systems.
Decision making.
Inteligencia empresarial.
Sistemas de información en administración.
Toma de decisiones.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
Tabla de Contenidos:
  • Introduction
  • 1. An introduction to business intelligence
  • 2. The data warehouse
  • 3. The basics of business analysis
  • 4. Advanced business analysis
  • 5. Customer intelligence
  • 6. Business intelligence and value-based management
  • Conclusion.

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