Trademark and unfair competition conflicts : historical-comparative, doctrinal, and economic perspectives /

"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...

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Detalles Bibliográficos
Autor principal: Dornis, Tim W.
Formato: Libro
Lenguaje:Inglés
Publicado: Cambridge, UK ; New York : Cambridge University Press, 2017.
Colección:Cambridge intellectual property and information law
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Aporte de:Registro referencial: Solicitar el recurso aquí
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008 180328s2017 enk b 001 0 eng d
020 |a 9781107155060  |q (hardcover) 
020 |a 1107155061  |q (hardcover) 
035 |a (OCoLC)1029739822 
035 |a (OCoLC)on1029739822 
040 |a U@S  |b spa  |c U@S 
049 |a U@SA 
050 4 |a K7571  |b .D67 2017 
100 1 |a Dornis, Tim W. 
245 1 0 |a Trademark and unfair competition conflicts :  |b historical-comparative, doctrinal, and economic perspectives /  |c Tim W. Dornis. 
260 |a Cambridge, UK ;  |a New York :  |b Cambridge University Press,  |c 2017. 
300 |a lii, 644 p. ;  |c 24 cm. 
490 1 |a Cambridge intellectual property and information law 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a Civil law history : Germany and Europe -- Common law history : United States -- A ragged landscape of theories -- Substantive policy : convergent foundations -- International comity : a doctrine of self-restraint -- Reconceptualization, reinterpretation, and typology. 
520 |a "Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During the last two centuries, legal doctrine accordingly underwent partly groundbreaking transformations. Many of these account for today's transatlantic dichotomy, particularly in the field of trademark and unfair competition choice of law, or conflicts law. My analysis will focus on the most relevant characteristics of legal doctrine between the eighteenth and twenty-first centuries. I argue that a closer look at conceptual and structural differences, as well as commonalities between European and US law, provides the basis for a reconceptualization of the field"-- Descripción del editor. 
650 0 |a Conflict of laws  |x Trademarks. 
650 0 |a Conflict of laws  |x Competition, Unfair. 
650 0 |a Trademarks  |x Law and legislation. 
650 0 |a Competition, Unfair. 
650 0 |a Antitrust law. 
650 7 |a Conflicto de leyes  |x Marcas comerciales.  |2 UDESA 
650 7 |a Conflicto de leyes  |x Competencia económica desleal.  |2 UDESA 
650 7 |a Marcas comerciales  |x Legislación.  |2 UDESA 
650 7 |a Competencia económica desleal.  |2 UDESA 
650 7 |a Leyes antimonopolio.  |2 UDESA 
830 0 |a Cambridge intellectual property and information law