Complete design thinking guide : for successful professionals /

"Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organization...

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Detalles Bibliográficos
Autor principal: Ling, Daniel
Formato: Libro
Lenguaje:Inglés
Publicado: [Singapore] : Emerge Creatives Group, c2015.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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245 1 0 |a Complete design thinking guide :  |b for successful professionals /  |c Daniel Ling. 
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300 |a 182 p. :  |b il. ;  |c 23 cm. 
500 |a Título tomado de la cubierta. 
520 |a "Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: Understand key characteristics of design thinking; Understand the 5 action phases of design thinking: Empathize, Define, Ideate, Prototype and Test; Empathize: Understand your customers/users; Define: Define clear project/business objectives; Ideate: Explore ideas and solutions; Prototype: Build and visualise ideas; Test: Review and decide best idea." --Contratapa. 
650 0 |a Creative ability in business. 
650 0 |a Creative thinking. 
650 0 |a Business planning. 
650 0 |a Success in business. 
650 7 |a Aptitudes creativas en los negocios.  |2 UDESA 
650 7 |a Pensamiento creativo.  |2 UDESA 
650 7 |a Planificación de negocios.  |2 UDESA 
650 7 |a Éxito en los negocios.  |2 UDESA