Design thinking integrating innovation, customer experience and brand value /
Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences...
Guardado en:
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Allworth Press,
c2009.
|
| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, varios accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 04258nam a2200445Ia 4500 | ||
|---|---|---|---|
| 001 | 990000656040204151 | ||
| 005 | 20210528161656.0 | ||
| 006 | m o d | ||
| 007 | cr#cn||||||||| | ||
| 008 | 160426s2009 nyua ob 001 0 eng d | ||
| 020 | |a 9781581157345 (eISBN) | ||
| 020 | |a 1581157347 (eISBN) | ||
| 020 | |a 9781581156683 (print ISBN) | ||
| 020 | |a 1581156685 (print ISBN) | ||
| 035 | |a (OCoLC)000065604 | ||
| 035 | |a (udesa)000065604USA01 | ||
| 035 | |a (OCoLC)947837921 | ||
| 035 | |a (OCoLC)990000656040204151 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a TS171.4 |b .D47 2009eb | |
| 099 | |a Recurso electrónico en INTERNET | ||
| 245 | 0 | 0 | |a Design thinking |h [recurso electrónico] : |b integrating innovation, customer experience and brand value / |c edited by Thomas Lockwood. |
| 260 | |a New York : |b Allworth Press, |c c2009. | ||
| 300 | |a 1 recurso en línea (xvii, 285 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 26 de abril de 2016) | ||
| 538 | |a Modo de acceso: a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Notes on the evolution of design thinking : a work in progress / Craig M. Vogel -- The designful company / Marty Neumeier -- Creating the right environment for design / Julian Jenkins -- Designing business : new models for success / Heather M.A. Fraser -- Unleashing the power of design thinking / Kevin Clark and Ron Smith -- Design thinking and design management : a research and practice perspective / Rachel Cooper, Sabine Junginger, and Thomas Lockwood -- The four powers of design : a value model in design management / Brigitte Borja de Mozota -- Transition : becoming a design-minded organization / Thomas Lockwood -- Building leadership brands by design / Jerome Kathman -- Let's brandjam to humanize our brands / Mark Gobé -- Bringing the future into global brands / Tony Kim -- Brand-driven innovation / Erik Roscam Abbing and Christa van Gessel -- Branding and design innovation leadership : what's next? / Phil Best -- | |
| 505 | 0 | |a Service design : an appraisal / Roberto M. Saco and Alexis P. Goncalves -- Bottom-line experiences : measuring the value of design in service / Lavrans Løvlie, Chris Downs, and Ben Reason -- From small ideas to radical service innovation / Mark Jones and Fran Samalionis -- Would you like service with that? / Chris Bedford and Anson Lee -- Service design via the global web : global companies serving local markets / Brian Gillespie -- The mathematics of brand satisfaction / Chris Rockwell -- Will meaningful brand experiences disrupt your market? / David W. Norton -- The road to authentic brand is jittered [sic] with design / David Lemley -- Customer loyalty and the elements of user experience / Jesse James Garrett -- Experiential design drives an established brand / Judi Jacobs and Jeff Hackett. | |
| 520 | |a Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies' forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. | ||
| 650 | 0 | |a Industrial design. | |
| 650 | 0 | |a Business enterprises. | |
| 650 | 0 | |a Product design. | |
| 650 | 7 | |a Diseño industrial. |2 UDESA | |
| 650 | 7 | |a Empresas comerciales. |2 UDESA | |
| 650 | 7 | |a Diseño de producto. |2 UDESA | |
| 700 | 1 | |a Lockwood, Thomas. | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, varios accesos simultáneos |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=1052350 |