Audience marketing in the age of subscribers, fans & followers /
Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms.
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
c2014.
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| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, hasta tres accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 03063cam a2200457Ia 4500 | ||
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| 020 | |a 9781118825570 (ebk) | ||
| 020 | |a 1118825578 (ebk) | ||
| 020 | |a 9781118825563 (ebk) | ||
| 020 | |a 111882556X (ebk) | ||
| 020 | |a 9781118732731 (cloth) | ||
| 020 | |a 1118732731 (cloth) | ||
| 035 | |a (OCoLC)000065602 | ||
| 035 | |a (udesa)000065602USA01 | ||
| 035 | |a (OCoLC)868978108 |z (OCoLC)862958289 |z (OCoLC)875241180 | ||
| 035 | |a (OCoLC)990000656020204151 | ||
| 040 | |a E7B |c E7B |d OCLCO |d B24X7 |d YDXCP |d OSU |d NAM |d NKT |d K6U |d OCLCF |d U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HF5415.1265 |b .R64 2014eb | |
| 082 | 0 | 4 | |a 658.872 |2 23 |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Rohrs, Jeffrey K. | |
| 245 | 1 | 0 | |a Audience |h [recurso electrónico] : |b marketing in the age of subscribers, fans & followers / |c Jeffrey K. Rohrs. |
| 260 | |a Hoboken, New Jersey : |b John Wiley & Sons, |c c2014. | ||
| 300 | |a 1 recurso en línea (x, 278 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 25 de abril de 2016) | ||
| 538 | |a Modo de acceso: a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Audiences as assets: think like the boss -- The audience imperative: our hybrid source of business energy -- Your proprietary audiences: seekers, amplifiers & joiners -- The VIP joiners: subscribers, fans & followers -- Beyond Don Draper: pain, owned & earned media -- Increase what matters: size, engagement & value -- A larger font: our long-term responsibilities -- Website: marketing's magnetic center -- Email: the bedrock audience -- Facebook: making it personal -- Twitter: real-time characters -- Blogs: a website by another name -- Mobile apps: audiences on the go -- LinkedIn: the professional audience -- YouTube: internet built the video star -- Google+: the great unknown -- Pinterest: a collection of beautiful followers -- SMS: cutting through the cutter -- Instagram: moving pictures -- Podcasts: listen carefully -- Other audience channels: more? You want more?!? -- Map & align: strategy and team -- Built & engage: audiences on demand -- Serve, honor, deliver, surprise & delight: the red velvet touch -- Test & evolve: what marketers can learn from 5,000 years of football. | |
| 520 | |a Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 650 | 7 | |a Mercadeo por Internet. |2 UDESA | |
| 650 | 7 | |a Medios sociales. |2 UDESA | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, hasta tres accesos simultáneos |u https://eza.udesa.edu.ar/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=660147 |