Measuring the networked nonprofit using data to change the world /
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
c2012.
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| Edición: | 1st ed. |
| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, hasta tres accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 020 | |a 9781118238813 (epub) | ||
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| 020 | |a 9781118263471 (mobipocket) | ||
| 020 | |a 1118263472 (mobipocket) | ||
| 020 | |a 9781118225417 ( pdf) | ||
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| 040 | |a DLC |c DLC |d N$T |d ITS |d TEFOD |d DOS |d OCLCF |d OCLCO |d RECBK |d S9I |d TEFOD |d EBLCP |d U@S | ||
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| 082 | 0 | 0 | |a 658.5/036 |2 23 |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Kanter, Beth, |d 1957- | |
| 245 | 1 | 0 | |a Measuring the networked nonprofit |h [recurso electrónico] : |b using data to change the world / |c by Beth Kanter and Katie Delahaye Paine ; edited by William Paarlberg ; foreword by Laura Arrillaga-Andreessen. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c c2012. | ||
| 300 | |a 1 recurso en línea (xxviii, 301 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 25 de abril de 2016) | ||
| 538 | |a Modo de acceso: a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a The secret sauce for nonprofits : networked strategies + measurement = amazing success -- The rise of the networked nonprofit : a new paradigm for nonprofit success -- Creating a data-informed culture : how your organization can embrace the data and use what it can teach you -- Measurement is power : how to take control of your programs and progress with the art and science of measurement -- Don't confuse activity with results : the value of expressing your results in terms of organizational goals -- The ladder of engagement : how to measure engagement and use it to improve relationships with your stakeholders -- How to turn your stakeholders into fundraisers : social fundraising and how measurement can make it more effective -- Measurement tools : how to choose and use the right tool for the job -- Measurement and the Aha! moment : using your data to tell stories, make decisions, and change the world -- | |
| 505 | 0 | |a Measuring what really matters : the importance and measurement of relationships -- Understanding, visualizing, and improving networks -- Influence measurement : how to determine your influence and that of your organization, free agents, and nonprofit champions -- How to be naked and measure it : transparency is a networked nonprofit's best friend -- Measuring the impact of the crowd -- Epilogue : With measurement and learning, networked nonprofits can change the world -- Appendix A : Measuring relationships and relationship research -- Appendix B : Crawl, walk, run, fly assessment tool for networked nonprofits -- Appendix C : Social media measurement checklist -- Appendix D : A checklist for monitoring services. | |
| 520 | |a "The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"--Descripción del editor. | ||
| 650 | 0 | |a Nonprofit organizations. | |
| 650 | 0 | |a Social networks. | |
| 650 | 7 | |a Organizaciones no lucrativas. |2 UDESA | |
| 650 | 7 | |a Redes sociales. |2 UDESA | |
| 700 | 1 | |a Delahaye Paine, Katie, |d 1952- | |
| 700 | 1 | |a Paarlberg, William T. | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, hasta tres accesos simultáneos |u https://eza.udesa.edu.ar/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=490950 |