Global business today /
"Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tom...
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Otros Autores: | |
Formato: | Libro |
Lenguaje: | Inglés |
Publicado: |
New York :
McGraw-Hill Education,
c2016.
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Edición: | 9th ed. |
Materias: | |
Aporte de: | Registro referencial: Solicitar el recurso aquí |
LEADER | 02931nam a2200373Ia 4500 | ||
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001 | 990000652700204151 | ||
005 | 20180327175315.0 | ||
008 | 160307s2016 nyuab b 001 0 eng d | ||
020 | |a 9780078112911 (alk. paper) | ||
020 | |a 0078112915 (alk. paper) | ||
035 | |a (OCoLC)000065270 | ||
035 | |a (udesa)000065270USA01 | ||
035 | |a (OCoLC)944023451 | ||
035 | |a (OCoLC)990000652700204151 | ||
040 | |a U@S |b spa |c U@S | ||
049 | |a U@SA | ||
050 | 4 | |a HD62.4 |b .H548 2016 | |
100 | 1 | |a Hill, Charles W. L. | |
245 | 1 | 0 | |a Global business today / |c Charles W.L. Hill, G. Tomas M. Hult. |
250 | |a 9th ed. | ||
260 | |a New York : |b McGraw-Hill Education, |c c2016. | ||
300 | |a xxvii, 541 p. : |b il. col., mapa col. ; |c 27 cm. | ||
504 | |a Incluye referencias bibliográficas e índice. | ||
505 | 0 | |a Part One: Introduction and Overview: 1. Globalization -- Part Two: National Differences: 2. National Differences in Political, Economic, and Legal Systems -- 3. National Differences in Economic Development -- 4. Differences in Culture -- 5. Ethics, Corporate Social Responsibility, and Sustainability -- Part Three: The Global Trade and Investment Environment: 6. International Trade Theory -- 7. Government Policy and International Trade -- 8. Foreign Direct Investment -- 9. Regional Economic Integration -- Part Four: The Global Money System: 10. The Foreign Exchange Market: 11. The International Monetary System -- Part Five: The Strategy of International Business: 12. The Strategy of International Business -- 13. Entering Foreign Markets -- Part Six: International Business Functions: 14. Exporting, Importing, and Countertrade -- 15. Global Production and Supply Chain Management -- 16. Global Marketing and Research and Development -- 17. Global Human Resource Management -- Glossary. | |
520 | |a "Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is: Current-it is comprehensive and up-to-date; Application Rich-it goes beyond an uncritical presentation and shallow explanation of the body of knowledge; Relevant-it focuses on managerial implications; Integrated-its tight flow between chapters is fully integrated with proven adaptive technology." --Descripción del editor. | ||
650 | 0 | |a International business enterprises |x Management. | |
650 | 0 | |a International trade. | |
650 | 0 | |a Investments, Foreign. | |
650 | 0 | |a Capital market. | |
650 | 7 | |a Empresas internacionales |x Administración. |2 UDESA | |
650 | 7 | |a Comercio internacional. |2 UDESA | |
650 | 7 | |a Inversiones extranjeras. |2 UDESA | |
650 | 7 | |a Mercado de capitales. |2 UDESA | |
700 | 1 | |a Hult, G. Tomas M. |