|
|
|
|
| LEADER |
03792nam a2200493Ia 4500 |
| 001 |
990000652570204151 |
| 005 |
20241112145322.0 |
| 006 |
m o d |
| 007 |
cr#cn||||||||| |
| 008 |
160224s2014 enk ob 001 0 eng d |
| 020 |
|
|
|a 9781405139687 (paperback)
|
| 020 |
|
|
|a 1405139684 (paperback)
|
| 020 |
|
|
|a 9781118740927 (ebk)
|
| 020 |
|
|
|a 1118740920 (ebk)
|
| 020 |
|
|
|a 9781118740873 (ebk)
|
| 020 |
|
|
|a 1118740874 (ebk)
|
| 035 |
|
|
|a (OCoLC)000065257
|
| 035 |
|
|
|a (udesa)000065257USA01
|
| 035 |
|
|
|a (OCoLC)880122582
|z (OCoLC)892345213
|z (OCoLC)940817645
|z (OCoLC)961612916
|z (OCoLC)962663956
|
| 035 |
|
|
|a (OCoLC)990000652570204151
|
| 040 |
|
|
|a U@S
|b spa
|c U@S
|
| 049 |
|
|
|a U@SA
|
| 050 |
|
4 |
|a HD62.4
|b .C626 2014eb
|
| 099 |
|
|
|a Recurso electrónico en INTERNET
|
| 100 |
1 |
|
|a Collis, David J.
|
| 245 |
1 |
0 |
|a International strategy
|h [recurso electrónico] :
|b context, concepts and implications /
|c David Collis.
|
| 260 |
|
|
|a Chichester, West Sussex :
|b John Wiley & Sons,
|c 2014.
|
| 300 |
|
|
|a 1 recurso en línea (xv, 374 p.).
|
| 516 |
|
|
|a Libro electrónico.
|
| 500 |
|
|
|a Título tomado de la pantalla de presentación (visto 24 de febrero de 2016)
|
| 538 |
|
|
|a Modo de acceso: a través de Internet.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice.
|
| 505 |
0 |
|
|a Introduction: Motivation and definition: what is international strategy? -- Part one: The Context Facing International Firms: The Ubiquity and Importance of International Competition -- Why Do Firms Go International? -- Part two. Conceptual Framework: What Is Different about International Strategy?: What Is Distinctively Different about International Strategy? -- What Is Uniquely Strategic about International Strategy? -- Generic International Strategies -- Choice of Generic International Strategy -- Part three: Managerial Implications: What Product? -- Which Country? -- Where Locate? -- How Organize? -- The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now?
|
| 520 |
|
|
|a "This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally"--Descripción del editor.
|
| 520 |
|
|
|a "Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"--Descripción del editor.
|
| 650 |
|
0 |
|a International business enterprises
|x Management.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 650 |
|
0 |
|a Strategic alliances (Business)
|
| 650 |
|
0 |
|a Competition.
|
| 650 |
|
7 |
|a Empresas internacionales
|x Administración.
|2 UDESA
|
| 650 |
|
7 |
|a Planificación estratégica.
|2 UDESA
|
| 650 |
|
7 |
|a Alianzas estratégicas (Negocios)
|2 UDESA
|
| 650 |
|
7 |
|a Competencia económica.
|2 UDESA
|
| 856 |
4 |
0 |
|z Solo para usuarios autorizados, varios accesos simultáneos
|u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=1752700
|