Growth hacker marketing a primer on the future of PR, marketing, and advertising /
"Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
London :
Profile,
2013.
|
| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 001 | 990000650520204151 | ||
| 005 | 20180607153721.0 | ||
| 006 | m o d | ||
| 007 | cr#cn||||||||| | ||
| 008 | 151221s2013 enk ob 000 0 eng d | ||
| 020 | |a 9781782830191 (eISBN) | ||
| 020 | |a 1782830197 (eISBN) | ||
| 020 | |a 9781781254363 (print ISBN) | ||
| 020 | |a 1781254362 (print ISBN) | ||
| 035 | |a (OCoLC)000065052 | ||
| 035 | |a (udesa)000065052USA01 | ||
| 035 | |a (OCoLC)933224513 | ||
| 035 | |a (OCoLC)990000650520204151 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HF5415 |b .H655 2013eb | |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Holiday, Ryan. | |
| 245 | 1 | 0 | |a Growth hacker marketing |h [recurso electrónico] : |b a primer on the future of PR, marketing, and advertising / |c Ryan Holiday. |
| 260 | |a London : |b Profile, |c 2013. | ||
| 300 | |a 1 recurso en línea (119 p.). | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 21 de diciembre de 2015) | ||
| 538 | |a Modo de acceso: a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas. | ||
| 505 | 0 | |a An introduction to growth hacking -- It begins with product market fit -- Finding your growth hack -- Turn 1 into 2 and 2 into 4- going viral -- Close the loop: retention and optimization -- My conversion: putting the lessons into practice -- Special bonus -- Afterword -- A growth hacker glossary -- FAQs -- Becoming a growth hacker: the next steps. | |
| 520 | |a "Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business." --Descripción del editor. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 7 | |a Mercadeo. |2 UDESA | |
| 650 | 7 | |a Mercadeo por Internet. |2 UDESA | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=1743012 |