Corporate communication /

"Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situation...

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Detalles Bibliográficos
Autor principal: Argenti, Paul A.
Formato: Libro
Lenguaje:Inglés
Publicado: Boston : McGraw-Hill : Irwin, c2013.
Edición:6th ed.
Materias:
Acceso en línea:Contributor biographical information
Publisher description
Table of contents only
Aporte de:Registro referencial: Solicitar el recurso aquí
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035 |a (OCoLC)990000642940204151 
040 |a DLC  |b eng  |c DLC  |d YDXCP  |d IG#  |d UKMGB  |d CDX  |d BWX  |d UPM  |d OCLCF  |d CHVBK  |d U@S 
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050 0 0 |a HD30.3  |b .A75 2013 
082 0 0 |a 658.4/5  |2 23 
100 1 |a Argenti, Paul A. 
245 1 0 |a Corporate communication /  |c Paul A. Argenti. 
250 |a 6th ed. 
260 |a Boston :  |b McGraw-Hill :  |b Irwin,  |c c2013. 
300 |a xx, 307 p. ;  |c 23 cm. 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a 1. The changing environment for business case -- 2. Communicating strategically -- 3. An overview of the corporate communication function -- 4. Identity, image, reputation, and corporate advertising -- 5. Corporate responsibility -- 6. Media relations -- 7. Internal communications -- 8. Investor relations -- 9. Government relations -- 10. Crisis communication. 
520 |a "Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems." --Descripción del editor. 
650 0 |a Communication in management. 
650 0 |a Communication in organizations. 
650 7 |a Comunicación en la administración.  |2 UDESA 
650 7 |a Comunicación en organizaciones.  |2 UDESA 
856 4 2 |3 Contributor biographical information  |u http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html 
856 4 2 |3 Publisher description  |u http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html 
856 4 1 |3 Table of contents only  |u http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html