The theory and practice of corporate communication : a competing values perspective /
" ... offers an integrative approach to corporate communication ... covers theoretical aspects and uses practical examples and case applications to illustrate the broader, strategic view of the field of corporate communication. The book draws on an adaptation of the Competing Values Framework t...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Los Angeles, Calif. :
Sage Publications,
c2008.
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 04078nam a2200409Ia 4500 | ||
|---|---|---|---|
| 001 | 990000642920204151 | ||
| 005 | 20180327175249.0 | ||
| 008 | 150710s2008 caua b 001 0 eng d | ||
| 020 | |a 9781412950350 (pbk. : alk. paper) | ||
| 020 | |a 141295035X (pbk. : alk. paper) | ||
| 035 | |a (OCoLC)000064292 | ||
| 035 | |a (udesa)000064292USA01 | ||
| 035 | |a (OCoLC)913576784 | ||
| 035 | |a (OCoLC)990000642920204151 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HD30.3 |b .B45 2008 | |
| 100 | 1 | |a Belasen, Alan T., |d 1951- | |
| 245 | 1 | 4 | |a The theory and practice of corporate communication : |b a competing values perspective / |c Alan T. Belasen. |
| 246 | 3 | 0 | |a Corporate communication |
| 260 | |a Los Angeles, Calif. : |b Sage Publications, |c c2008. | ||
| 300 | |a xxvii, 271 p. : |b il. ; |c 25 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Part A. Why a new book on corporate communication? -- Corporate communication as a Field of Study and a Community of Practice -- Part B. Strategic corporate communication: an integrated view -- Competing values framewokf for corporate communication -- External image, internal identity -- Identity, reputation, and the functions of corporate communication: a strategic view -- Part C. Functions of corporate communication -- Media relations -- Investor relations -- Government relations -- Employee relations -- Part D. External and internal communication -- Marketing communication and corporate advertising -- Financial communication and corporate social responsibility -- Organizational and management communication -- Part E. Analysis and control -- Stakeholder analysis -- Communication audits within organizations -- Part F. Crisis communication and patterns of corporate response -- Crisis communication and message strategies -- Conclusion. | |
| 520 | |a " ... offers an integrative approach to corporate communication ... covers theoretical aspects and uses practical examples and case applications to illustrate the broader, strategic view of the field of corporate communication. The book draws on an adaptation of the Competing Values Framework to provide a fuller and more coherent view of corporate communication in which a dynamic interplay of complementary and often competing message orientations takes place. As an organizing schema, the Competing Values Framework for Corporate Communication (CVFCC) helps capture the richness, complexity, and interdependence of communication approaches (e.g., rationalistic, humanistic), functions (e.g., media relations, employee relations, government relations, investor relations), managerial roles (e.g., broker, director, mentor, innovator), and organizational stakeholders (e.g., employees, customers, regulators, investors, reporters). As a practical approach, it enables corporate communication executives and professionals to operate under the burden of contradictory and often inconsistent expectations coming from diverse constituencies. Responding to these expectations is vital for building a strong identity and sustaining a credible organizational image. The CVFCC brings the whole (corporate communication) and parts (marketing communication, financial communication, organizational communication, management communication) into a more sophisticated theoretical treatment of corporate communication that goes beyond merely discussing "best practices"." --Contratapa. | ||
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Communication in organizations. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Communication in management |v Case studies. | |
| 650 | 0 | |a Communication in organizations |v Case studies. | |
| 650 | 0 | |a Corporate culture |v Case studies. | |
| 650 | 7 | |a Comunicación en la administración. |2 UDESA | |
| 650 | 7 | |a Comunicación en organizaciones. |2 UDESA | |
| 650 | 7 | |a Cultura corporativa. |2 UDESA | |
| 650 | 7 | |a Comunicación en la administración |v Casos de estudio. |2 UDESA | |
| 650 | 7 | |a Comunicación en organizaciones |v Casos de estudio. |2 UDESA | |
| 650 | 7 | |a Cultura corporativa |v Casos de estudio. |2 UDESA | |