Connected by design 7 principles of business transformation through functional integration /
"Nearly all of the members of the Fortune 500 followed a similar plan and model to become the diversified behemoths they are today: "horizontal integration," adding brands to dominate a category; or "vertical integration," investing in, and controlling, all stages of the sup...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
2014.
|
| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, varios accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 03658cam a2200457Ia 4500 | ||
|---|---|---|---|
| 001 | 990000638820204151 | ||
| 005 | 20210528152921.0 | ||
| 006 | m o d | ||
| 007 | cr#|n|---||||| | ||
| 008 | 140501s2014 njua ob 001 0 eng d | ||
| 020 | |a 9781118907207 (eISBN) | ||
| 020 | |a 1118907205 (eISBN) | ||
| 020 | |a 9781118858202 (print) | ||
| 020 | |a 1118858204 (print) | ||
| 035 | |a (OCoLC)000063882 | ||
| 035 | |a (udesa)000063882USA01 | ||
| 035 | |a (OCoLC)879026199 | ||
| 035 | |a (OCoLC)990000638820204151 | ||
| 040 | |a MHW |c MHW |d EBLCP |d DEBSZ |d OCLCQ |d U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HD30.28 |b .W333 2014eb | |
| 082 | 0 | 4 | |a 658.4/012 |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Wacksman, Barry, |d 1964- | |
| 245 | 1 | 0 | |a Connected by design |h [recurso electrónico] : |b 7 principles of business transformation through functional integration / |c Barry Wacksman and Chris Stutzman. |
| 260 | |a Hoboken, NJ : |b John Wiley & Sons, |c 2014. | ||
| 300 | |a 1 recurso en línea (x, 236 p. : il.). | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 26 de marzo de 2015) | ||
| 538 | |a Modo de acceso: a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a The growth challenge of the 21st century -- The digital revolution -- The ecosystem of value -- The art of the possible -- The digital service launchpad -- The drivers of connected growth -- Cultivating an ecosystem of value. | |
| 520 | |a "Nearly all of the members of the Fortune 500 followed a similar plan and model to become the diversified behemoths they are today: "horizontal integration," adding brands to dominate a category; or "vertical integration," investing in, and controlling, all stages of the supply chain. But this growth formula has largely run its course and is perhaps even counter-productive, in this age of overabundant options in any product category. What is the new growth strategy for the 21st century?The answer is functional integration. A new generation of successful marketers is building entire "ecosystems of value" that blur together products and services in ways that deliver greater value to consumers. Each new piece creates an additional node in the ecosystem, further driving up value. Firms like Apple and Nike are combining interrelated products and services, and consumers are responding by purchasing more and more from these single firms.Connected By Design is a guide for firms to understand and take advantage of this trend to thrive in the 21st century. The book will show how to conceive of new functionally, integrated products and services and delineate their business strategy. It will also show how to approach the development of underlying technology and user interfaces. It will demonstrate how to create brands, bring them to market through advertising and communications, and integrate them back into the broader digital ecosystem of mobile, social media, retail stores and live events. These are all the required pieces for the creation of functionally integrated ecosystems, as well as the future of business--and Connected By Design is required reading for any firm competing in the market today" --Descripción del editor. | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 7 | |a Planificación estratégica. |2 UDESA | |
| 650 | 7 | |a Administración. |2 UDESA | |
| 650 | 7 | |a Mercadeo. |2 UDESA | |
| 700 | 1 | |a Stutzman, Chris, |d 1972- | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, varios accesos simultáneos |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=1683392 |