Web analytics 2.0 the art of online accountability & science of customer centricity /
"Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley,
c2010.
|
| Colección: | Serious skills
|
| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, varios accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 005 | 20210602153350.0 | ||
| 006 | m o d | ||
| 007 | cr#cn||||||||| | ||
| 008 | 140624s2010 njuab o 001 0 eng d | ||
| 020 | |a 9780470596425 (electronic bk.) | ||
| 020 | |a 0470596422 (electronic bk.) | ||
| 020 | |a 9780470529393 (pbk.) | ||
| 020 | |a 0470529393 (pbk.) | ||
| 024 | 8 | |a 9786612319655 | |
| 035 | |a (OCoLC)000062745 | ||
| 035 | |a (udesa)000062745USA01 | ||
| 035 | |a (OCoLC)881686247 | ||
| 035 | |a (OCoLC)990000627450204151 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a ZA4235 |b .K38 2010eb | |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Kaushik, Avinash. | |
| 245 | 1 | 0 | |a Web analytics 2.0 |h [recurso electrónico] : |b the art of online accountability & science of customer centricity / |c Avinash Kaushik. |
| 260 | |a Hoboken, N.J. : |b John Wiley, |c c2010. | ||
| 300 | |a 1 recurso en línea (xxv, 475 p.) : |b il., mapas. | ||
| 490 | 1 | |a Sybex serious skills | |
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 24 de junio de 2014) | ||
| 500 | |a Incluye índice. | ||
| 538 | |a Modo de acceso: a través de Internet. | ||
| 505 | 0 | |a The bold new world of web analytics 2.0 -- The optimal strategy for choosing your web analytics soul mate -- The awesome world of clickstream analysis: metrics -- The awesome world of clickstream analysis: practical solutions -- The key to glory: measuring success -- Solving the "why" puzzle: leveraging qualitative data -- Falling faster: unleashing the power of testing and experimentation -- Competitive intelligence analysis -- Emerging analytics: social, mobile, and video -- Optimal solutions for hidden web analytics traps -- Guiding principles for becoming an analysis Ninja -- Advanced principles for becoming an analysis Ninja -- The web analytics career -- HiPPOs, Ninjas, and the Masses: creating a data-driven culture. | |
| 520 | |a "Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!" --Descripción del editor. | ||
| 650 | 0 | |a Web usage mining. | |
| 650 | 0 | |a Internet users |x Statistics |x Data processing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Web site development. | |
| 650 | 7 | |a Uso de la minería de datos Web. |2 UDESA | |
| 650 | 7 | |a Usuarios de Internet |x Estadísticas |x Procesamiento de datos. |2 UDESA | |
| 650 | 7 | |a Mercadeo por Internet. |2 UDESA | |
| 650 | 7 | |a Sitios en Internet |x Desarrollo. |2 UDESA | |
| 830 | 0 | |a Serious skills | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, varios accesos simultáneos |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=529998 |