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02108cam a2200385 a 4500 |
| 001 |
990000627350204151 |
| 005 |
20180327175203.0 |
| 008 |
090106s2009 njua b 001 0 eng |
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|a 2008055010
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|a GBA932790
|2 bnb
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7 |
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|a 015102929
|2 Uk
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| 020 |
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|a 9780137126859 (hardback : alk. paper)
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| 020 |
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|a 0137126859 (hardback : alk. paper)
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|a (OCoLC)000062735
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| 035 |
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|a (udesa)000062735USA01
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| 035 |
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|a (OCoLC)276340554
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|a (OCoLC)990000627350204151
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| 040 |
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|a DLC
|b eng
|c DLC
|d BTCTA
|d UKM
|d YDXCP
|d C#P
|d BWX
|d CDX
|d BDX
|d TULIB
|d OCLCF
|d U@S
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| 049 |
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|a U@SA
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| 050 |
0 |
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|a HF5429
|b .S67 2009
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| 082 |
0 |
0 |
|a 658.8/7
|2 22
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| 100 |
1 |
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|a Sorensen, Herb,
|d 1944-
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| 245 |
1 |
0 |
|a Inside the mind of the shopper :
|b the science of retailing /
|c Herb Sorensen.
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| 260 |
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|a Upper Saddle River, N.J. :
|b Wharton School Publishing,
|c c2009.
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| 300 |
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|a xix, 227 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping.
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| 650 |
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0 |
|a Retail trade.
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| 650 |
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|a Consumer behavior.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Stores, Retail
|x Design and construction.
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| 650 |
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7 |
|a Comercio minorista.
|2 UDESA
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| 650 |
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7 |
|a Conducta del consumidor.
|2 UDESA
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| 650 |
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7 |
|a Mercadeo.
|2 UDESA
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| 650 |
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7 |
|a Tiendas al por menor
|x Diseño y construcción.
|2 UDESA
|