How companies win : profiting from demand-driven business models no matter what business you're in /

Shows businesses how to find new customers and profits in a world of contracting markets and diminished consumer demand, outlining a business model that uses new tools and techniques to seek out areas of high-profit demand.

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Detalles Bibliográficos
Autor principal: Kash, Rick
Otros Autores: Calhoun, David (David L.)
Formato: Libro
Lenguaje:Inglés
Publicado: New York : HarperBusiness, c2010.
Edición:1st ed.
Materias:
Organizational change.
Organizational effectiveness.
Customer relations.
Consumer satisfaction.
Customer services > Management.
Success in business.
Cambio organizacional.
Efectividad organizacional.
Relaciones con los clientes.
Satisfacción del consumidor.
Servicios al cliente > Administración.
Éxito en los negocios.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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020 |a 9780062000453 (hardback) 
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035 |a (OCoLC)990000623020204151 
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050 0 0 |a HD58.8  |b .K376 2010 
082 0 0 |a 658.4/012  |2 22 
100 1 |a Kash, Rick. 
245 1 0 |a How companies win :  |b profiting from demand-driven business models no matter what business you're in /  |c Rick Kash and David Calhoun. 
250 |a 1st ed. 
260 |a New York :  |b HarperBusiness,  |c c2010. 
300 |a x, 256 p. :  |b il. ;  |c 24 cm. 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a Introduction: a new strategy for a new era -- Shift. The demand-driven company: how McDonalds made the winning shift -- The demand-driven economy: why the relationship between supply and demand is changing -- Strategy. Demand profit pools: a demand-based framework for growing your business -- The fifth P: bringing a new level of precision to your business -- Total innovation: finding unsatisfied demand and fulfilling it -- The price is right: finding the right price (at last) -- Execution. Organizing to win: aligning your company for success -- The demand chain: collaborative networks power a profit search engine -- Supply, meet demand: the partnership of supply and demand -- Afterword: a fresh start. 
520 |a Shows businesses how to find new customers and profits in a world of contracting markets and diminished consumer demand, outlining a business model that uses new tools and techniques to seek out areas of high-profit demand. 
650 0 |a Organizational change. 
650 0 |a Organizational effectiveness. 
650 0 |a Customer relations. 
650 0 |a Consumer satisfaction. 
650 0 |a Customer services  |x Management. 
650 0 |a Success in business. 
650 7 |a Cambio organizacional.  |2 UDESA 
650 7 |a Efectividad organizacional.  |2 UDESA 
650 7 |a Relaciones con los clientes.  |2 UDESA 
650 7 |a Satisfacción del consumidor.  |2 UDESA 
650 7 |a Servicios al cliente  |x Administración.  |2 UDESA 
650 7 |a Éxito en los negocios.  |2 UDESA 
700 1 |a Calhoun, David  |q (David L.) 

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