Predictive business analytics : forward looking capabilities to improve business performance /

"This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics...

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Detalles Bibliográficos
Autor principal: Maisel, Lawrence, 1946-
Otros Autores: Cokins, Gary
Formato: Libro
Lenguaje:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, c2014.
Colección:Wiley and SAS business series
Materias:
Business planning > Statistical methods.
Decision making > Statistical methods.
Business intelligence.
Planificación de negocios > Métodos estadísticos.
Toma de decisiones > Métodos estadísticos.
Inteligencia empresarial.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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020 |a 1118175565 (cloth) 
035 |a (OCoLC)000061661 
035 |a (udesa)000061661USA01 
035 |a (OCoLC)861219313 
035 |a (OCoLC)990000616610204151 
040 |a U@S  |b spa  |c U@S 
049 |a U@SA 
050 4 |a HD30.23  |b .M335 2014 
100 1 |a Maisel, Lawrence,  |d 1946- 
245 1 0 |a Predictive business analytics :  |b forward looking capabilities to improve business performance /  |c Lawrence Maisel, Gary Cokins. 
260 |a Hoboken, New Jersey :  |b John Wiley & Sons,  |c c2014. 
300 |a xx, 252 p. :  |b il. ;  |c 24 cm. 
490 1 |a Wiley & SAS business series 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a Preface -- Part One. "Why": 1. Why Analytics Will Be the Next Competitive Edge -- 2. The Predictive Business Analytics Model -- Part Two. Principles and Practices: 3. Guiding Principles in Developing Predictive Business Analytics -- 4. Developing a Predictive Business Analytics Function -- 5. Deploying the Predictive Business Analytics Function -- Part Three. Case Studies: 6. MetLife Case Study in Predictive Business Analytics -- 7. Predictive Performance Analytics in the Biopharmaceutical Industry -- Part Four. Integrating Business Methods and Techniques: 8. Why Do Companies Fail (Because of Irrational Decisions)? -- 9. Integration of Business Intelligence, Business Analytics, and Enterprise Performance Management -- 10. Predictive Accounting and Marginal Expense Analytics -- 11. Driver-Based Budget and Rolling Forecasts -- Part Five. Trends and Organizational Challenges: 12. CFO Trends -- 13. Organizational Challenges. 
520 |a "This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting." --Descripción del editor. 
650 0 |a Business planning  |x Statistical methods. 
650 0 |a Decision making  |x Statistical methods. 
650 0 |a Business intelligence. 
650 7 |a Planificación de negocios  |x Métodos estadísticos.  |2 UDESA 
650 7 |a Toma de decisiones  |x Métodos estadísticos.  |2 UDESA 
650 7 |a Inteligencia empresarial.  |2 UDESA 
700 1 |a Cokins, Gary. 
830 0 |a Wiley and SAS business series 

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