Cases in marketing management /

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"Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings." --Descri...

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Detalles Bibliográficos
Autor principal: Dalrymple, Douglas J.
Otros Autores: Parsons, Leonard J., Jeannet, Jean-Pierre
Formato: Libro
Lenguaje:Inglés
Publicado: New York : John Wiley, c1992.
Materias:
Marketing > Management > Case studies.
Mercadeo > Administración > Casos de estudio.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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035 |a (udesa)000061150USA01 
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035 |a (OCoLC)990000611500204151 
040 |a U@S  |b spa  |c U@S 
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050 4 |a HF5415.13  |b .D37 1992 
100 1 |a Dalrymple, Douglas J. 
245 1 0 |a Cases in marketing management /  |c Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet. 
260 |a New York :  |b John Wiley,  |c c1992. 
300 |a x, 598 p. :  |b il. ;  |c 25 cm. 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a Marketing decision making -- Customer behavior and market segmentation -- Marketing research and forecasting -- Product policy -- Advertising and sales promotion -- Pricing -- Distribution -- Marketing and society -- Planning and implementation -- Case Index. 
520 |a "Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings." --Descripción del editor. 
650 0 |a Marketing  |x Management  |v Case studies. 
650 7 |a Mercadeo  |x Administración  |v Casos de estudio.  |2 UDESA 
700 1 |a Parsons, Leonard J. 
700 1 |a Jeannet, Jean-Pierre. 

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