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|a 9781118466858 (pbk.)
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|d YDXCP
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|a U@SA
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4 |
|a HM742
|b .W45 2013
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| 082 |
0 |
4 |
|a 006.754068
|2 23
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| 100 |
1 |
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|a Weintraub, Marty,
|d 1959-
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| 245 |
1 |
4 |
|a The complete social media community manager's guide :
|b essential tools and tactics for business success /
|c by Marty Weintraub and Lauren Litwinka.
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| 260 |
|
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|a Indianapolis, Indiana :
|b John Wiley & Sons,
|c c2013.
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| 300 |
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|a xxiv, 312 p. :
|b ill. ;
|c 24 cm.
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a Introduction -- The Social Media Community Manager's Role -- Timeless Tenets of Non-Gratuitous Social Behavior -- Hit the Ground Running! -- Content, Reputation, and Hardcore Listening Hacks -- Finding Themed Conversations : the Superior CM's Edge -- Dominate with Paid Organic Amplification -- Community Crisis Management -- Measuring Success! State-of-the-Art Social Metrics -- Appendix A: Social Media Community Manager Job Description -- Appendix B: The Big List of Community Management Tools and Analytics -- Appendix C: 72 Must-Follow Online Marketing Geniuses.
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| 650 |
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0 |
|a Online social networks
|x Management.
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| 650 |
|
7 |
|a Redes sociales en línea
|x Administración.
|2 UDESA
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| 700 |
1 |
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|a Litwinka, Lauren.
|