Grow the core a practical workout to grow your core brand and business /
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
Chichester, West Sussex, UK :
John Wiley & Sons,
2013.
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| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, varios accesos simultáneos |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 03708cam a2200529 a 4500 | ||
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| 001 | 990000602190204151 | ||
| 005 | 20210531133727.0 | ||
| 006 | m o d | ||
| 007 | cr#cn||||||||| | ||
| 008 | 121106s2013 enk ob 001 0 eng | ||
| 010 | |a 2012045102 | ||
| 020 | |a 9781118484685 (MobiPocket) | ||
| 020 | |a 1118484681 (MobiPocket) | ||
| 020 | |a 9781118484692 (Adobe PDF) | ||
| 020 | |a 111848469X (Adobe PDF) | ||
| 020 | |a 9781118484708 ( ePub) | ||
| 020 | |a 1118484703 ( ePub) | ||
| 020 | |z 9781118484715 (hbk) | ||
| 035 | |a (OCoLC)000060219 | ||
| 035 | |a (udesa)000060219USA01 | ||
| 035 | |a (OCoLC)816499200 | ||
| 035 | |a (OCoLC)990000602190204151 | ||
| 040 | |a DLC |c DLC |d OCLCO |d U@S | ||
| 042 | |a pcc | ||
| 049 | |a U@SA | ||
| 050 | 0 | |a HD69.B7 |b T39 2013eb | |
| 082 | 0 | 0 | |a 658.8/27 |2 23 |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Taylor, David, |d 1964- | |
| 245 | 1 | 0 | |a Grow the core |h [recurso electrónico] : |b a practical workout to grow your core brand and business / |c David Taylor. |
| 260 | |a Chichester, West Sussex, UK : |b John Wiley & Sons, |c 2013. | ||
| 300 | |a 1 recurso en línea (xvi, 237 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 7 de enero de 2013) | ||
| 538 | |a Modo de acceso: a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Introduction -- Part I: Why Grow the Core?: Chapter 1: Defining the core ; Chapter 2: Stretching the brand, forgetting the core ; Chapter 3: The case for the core -- Part II: Grow the Core Principles: Chapter 4: The core growth drivers ; Chapter 5: Renovation or re-invention? -- Part III: Grow the Core Workouts ; Chapter 6: Workout 1: Bake the brand into your product ; Chapter 7: Workout 2: Create a distinctive identity ; Chapter 8: Workout 3: Communicate with cut-through ; Chapter 9: Workout 4: Go beyond promotion to activation ; Chapter 10: Workouts 5 and 6: Drive your distribution ; Chapter 11: Workouts 7 and 8: Extend the core -- Part IV: The Grow the Core Workplan: Chapter 12: Grow the core-getting started. | |
| 520 | |a Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, there's very little in the way of practical advice on how to do this. Grow the Core shows you how to focus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects. | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 7 | |a Productos de marca |x Administración. |2 UDESA | |
| 650 | 7 | |a Administración del producto. |2 UDESA | |
| 650 | 7 | |a Planificación estratégica. |2 UDESA | |
| 650 | 7 | |a Identidad de marca (Mercadeo) |2 UDESA | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, varios accesos simultáneos |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=1106531 |