Nudge : improving decisions about health, wealth, and happiness /

Offering a study of the application of the science of choice, a guide that uses examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests.

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Detalles Bibliográficos
Autor principal: Thaler, Richard H., 1945-
Otros Autores: Sunstein, Cass R.
Formato: Libro
Lenguaje:Inglés
Publicado: New York : Penguin, 2009.
Edición:Rev. and expanded ed.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 |a Thaler, Richard H.,  |d 1945- 
245 1 0 |a Nudge :  |b improving decisions about health, wealth, and happiness /  |c Richard H. Thaler, Cass R. Sunstein. 
250 |a Rev. and expanded ed. 
260 |a New York :  |b Penguin,  |c 2009. 
300 |a viii, 312 p. :  |b ill. ;  |c 22 cm. 
504 |a Includes bibliographical references (p. 281-302) and index. 
505 0 |a Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge? -- Choice architecture -- Save more tomorrow -- Naïve investing -- Credit markets -- Privatizing social security : Smorgasboard style -- Prescription drugs : Part D for daunting -- How to increase organ donations -- Saving the planet -- Improving school choices -- Should patients be forced to buy lottery tickets? -- Privatizing marriage -- A dozen nudges -- Objections -- The real third way -- Bonus chapter : twenty more nudges -- Postscript : November 2008. 
520 |a Offering a study of the application of the science of choice, a guide that uses examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests. 
650 0 |a Economics  |x Psychological aspects. 
650 0 |a Choice (Psychology)  |x Economic aspects. 
650 0 |a Decision making  |x Psychological aspects. 
650 0 |a Consumer behavior. 
650 7 |a Economía  |x Aspectos psicológicos.  |2 UDESA 
650 7 |a Elección (Psicología)  |x Aspectos económicos.  |2 UDESA 
650 7 |a Toma de decisiones  |x Aspectos psicológicos.  |2 UDESA 
650 7 |a Conducta del consumidor.  |2 UDESA 
700 1 |a Sunstein, Cass R.