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|a 647915293
|a 692285277
|a 698163216
|a 745061753
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|a 9780470625675 (electronic bk.)
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|a 0470625678 (electronic bk.)
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|z 9780470539392 (cloth)
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|z 0470539399 (cloth)
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|a 9786612549465
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|z (OCoLC)647915293
|z (OCoLC)692285277
|z (OCoLC)698163216
|z (OCoLC)745061753
|z (OCoLC)765824420
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|a 254946
|b MIL
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|a HF5681.I55
|b H83 2010eb
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|a 657/.7
|2 22
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| 099 |
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|a Recurso electrónico en INTERNET
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| 100 |
1 |
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|a Hubbard, Douglas W.,
|d 1962-
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| 245 |
1 |
0 |
|a How to measure anything
|h [recurso electrónico] :
|b finding the value of "intangibles" in business /
|c Douglas W. Hubbard.
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
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|a Hoboken, N.J. :
|b John Wiley,
|c c2010.
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| 300 |
|
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|a 1 recurso en línea (xv, 304 p.) :
|b il.
|
| 516 |
|
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|a Libro electrónico.
|
| 500 |
|
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|a Título tomado de la pantalla de presentación (visto 26 julio de 2012)
|
| 538 |
|
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|a Modo de acceso: a través de Internet.
|
| 504 |
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|a Incluye referencias bibliográficas e índice.
|
| 505 |
0 |
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|a Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics.
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| 520 |
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|a Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.
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| 650 |
|
0 |
|a Intangible property
|x Valuation.
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| 650 |
|
7 |
|a Propiedad intangible
|x Valoración.
|2 UDESA
|
| 856 |
4 |
0 |
|z Solo para usuarios autorizados, varios accesos simultáneos
|u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=510182
|