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990000564950204151 |
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20180214134844.0 |
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030106s2003 nyu b 001 0 eng |
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|a 2003040977
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|a GBA3-V9915
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|a 0231126522 (cl. : alk. paper)
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|a 9780231126526 (cl. : alk. paper)
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|a 0231126530 (pa. : alk. paper)
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|a 9780231126533 (pa. : alk. paper)
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|a (OCoLC)000056495
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|a (udesa)000056495USA01
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|a (OCoLC)51460765
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|a (OCoLC)990000564950204151
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|a DLC
|b eng
|c DLC
|d YDX
|d UKM
|d BAKER
|d NLGGC
|d BTCTA
|d YDXCP
|d IG#
|d YOM
|d GEBAY
|d OCLCQ
|d U@S
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|a pcc
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|a n-us---
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|a U@SA
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|a HF6146.T42
|b N364 2003
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|a 659.14/3
|2 21
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1 |
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|a Napoli, Philip M.
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|a Audience economics :
|b media institutions and the audience marketplace /
|c Philip M. Napoli.
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|a New York :
|b Columbia University Press,
|c c2003.
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| 300 |
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|a x, 235 p. ;
|c 24 cm.
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|a Includes bibliographical references (p. [199]-227) and index.
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|a Audience marketplace -- The predicted audience-measured audience relationship -- The measured audience-actual audience relationship -- Audience valuation -- New technologies and the audience product -- The future of the audience marketplace.
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|a Television advertising.
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|a Television advertising
|z United States.
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4 |
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|3 Table of contents
|u http://catdir.loc.gov/catdir/toc/fy046/2003040977.html
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