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00969cam a2200277Ia 4500 |
| 001 |
990000558900204151 |
| 005 |
20180214134830.0 |
| 008 |
011105s2002 sp a b 000 0 spa d |
| 020 |
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|a 844813219X
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|a 9788448132194
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| 035 |
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|a (OCoLC)000055890
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|a (udesa)000055890USA01
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|a (OCoLC)434406088
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| 035 |
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|a (OCoLC)990000558900204151
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| 040 |
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|a BNM
|e rdc
|b spa
|c BNM
|d U@S
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| 049 |
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|a U@SA
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| 050 |
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4 |
|a HD59
|b .B37 2001
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| 080 |
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|a 659.4
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| 100 |
1 |
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|a Barquero Cabrero, José Daniel.
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| 245 |
1 |
0 |
|a Comunicación y relaciones públicas :
|b de los orígenes históricos al nuevo enfoque de planificación estratégica /
|c José Daniel Barquero Cabrero.
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| 260 |
|
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|a Madrid :
|b McGraw-Hill/Interamericana de España,
|c c2002.
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| 300 |
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|a xix, 448 p. :
|b il. ;
|c 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas (p. 423-448).
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| 650 |
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0 |
|a Public relations.
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| 650 |
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0 |
|a Public relations
|x History.
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| 650 |
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0 |
|a Strategic planning.
|