The customer revolution : how to thrive when customers are in control /
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Crown Business,
c2001.
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| Edición: | 1st ed. |
| Materias: | |
| Acceso en línea: | Contributor biographical information Sample text Table of contents Publisher description |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 050 | 0 | 0 | |a HD70.U5 |b S436 2001 |
| 082 | 0 | 0 | |a 658.8/12 |2 21 |
| 100 | 1 | |a Seybold, Patricia B. | |
| 245 | 1 | 4 | |a The customer revolution : |b how to thrive when customers are in control / |c Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis. |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b Crown Business, |c c2001. | ||
| 300 | |a xvii, 395 p. : |b ill. ; |c 25 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Embrace the customer revolution and thrive in the customer economy -- What happened in the music industry will happen to you -- A dozen customer demands that will change your business -- Surviving the e-market revolution -- It's the customer economy : leverage your customer capital and grow your customer franchise -- Managing by and for customer value -- The saving grace : deliver a great total customer experience -- Implement a customer flight deck and take the eight steps to a great total customer experience -- | |
| 505 | 0 | |a First step : create a compelling brand personality -- The second step : deliver a seamless customer experince across channels and touchpoints -- The third step : care about customers and their outcomes -- The fourth step : measure what matters to customers -- The fifth step : hone operational excellence -- The sixth step : value customers' time -- The seventh step : place customers' "DNA" at the core -- The eighth step : design to morph -- Conclusion : flight plans for the customer economy. | |
| 650 | 0 | |a Industrial management |z United States. | |
| 650 | 0 | |a Product management |z United States. | |
| 650 | 0 | |a Brand name products |z United States. | |
| 650 | 0 | |a Technological innovations |z United States |x Management. | |
| 650 | 0 | |a Consumers |z United States. | |
| 700 | 1 | |a Lewis, Jeffrey M. | |
| 700 | 1 | |a Marshak, Ronni T. | |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/random052/00065929.html |
| 856 | 4 | 1 | |3 Sample text |u http://www.loc.gov/catdir/samples/random043/00065929.html |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/random041/00065929.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/random047/00065929.html |