Predictably irrational : the hidden forces that shape our decisions /
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Harper,
c2008.
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| Edición: | 1st ed. |
| Materias: | |
| Acceso en línea: | Contributor biographical information Publisher description |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 082 | 0 | 0 | |a 153.8/3 |2 22 |
| 100 | 1 | |a Ariely, Dan. | |
| 245 | 1 | 0 | |a Predictably irrational : |b the hidden forces that shape our decisions / |c Dan Ariely. |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b Harper, |c c2008. | ||
| 300 | |a xxii, 280 p. : |b ill. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references (p. [259]-267) and index. | ||
| 505 | 0 | |a Truth about relativity : why everything is relative, even when it shouldn't be -- The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- The cost of zero cost : why we often pay too much when we pay nothing -- The cost of social norms : why we are happy to do things, but not when we are paid to do them -- The influence of arousal : why hot is much hotter than we realize -- The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- The high price of ownership : why we overvalue what we have -- Keeping doors open : why options distract us from our main objective -- The effect of expectations : why the mind gets what it expects -- The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I : why we are dishonest, and what we can do about it -- The context of our character, part II : why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches? | |
| 520 | |a An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. | ||
| 650 | 0 | |a Decision making. | |
| 650 | 0 | |a Economics |x Psychological aspects. | |
| 650 | 0 | |a Consumer behavior. | |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1001/2008273863-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy1001/2008273863-d.html |