Beyond disruption : changing the rules in the marketplace /
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
John Wiley & Sons,
2002.
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| Materias: | |
| Acceso en línea: | Contributor biographical information Publisher description Table of contents |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 082 | 0 | 4 | |a 659.1 |2 22 |
| 100 | 1 | |a Dru, Jean-Marie. | |
| 245 | 1 | 0 | |a Beyond disruption : |b changing the rules in the marketplace / |c Jean-Marie Dru. |
| 260 | |a New York : |b John Wiley & Sons, |c 2002. | ||
| 300 | |a 304 p. : |b col. ill. ; |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction / Jean-Marie Dru -- Seven disruption stories -- America, the disruptive brand / Cindy Scott, Tom Carroll -- Disruptive organizations / Anne Charbonneau -- Disrupting marketing conventions / David Hackworthy, Ian Leslie -- First impressions / Neil Dawson -- State of the art / John Hunt, Marie Jamieson -- Workshops / John Hunt, Marie Jamieson -- Tools / Fiona Clancy -- Disruption across disciplines / Gavin Hilton, Alastair Maclean -- Street-level disruptions / Anna, Johan, Claes, Albin and friends -- Tactile disruptions / Louis Gavin -- Disruption on-line / Heather Albrecht, Neil Lawrence, Paul Worboys -- Disruption, interruption, permission / Laurie Coots -- Disruptive media planning / Monica Karo -- Disruption in political advertising / Trevor Beattie, Rob Alexander -- Disruption in emerging markets / Gavin Heron, Sandip Mahapatra -- The luxury of disruption / Adam Stagliano -- Insights / Richard Monturo -- Connections / Nick McLean -- A new business model / Robert Birge, Damian O'Malley -- Conclusion / Jean-Marie Dru. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing. | |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley046/2002280694.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/wiley0310/2002280694.html |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/wiley023/2002280694.html |