The art & science of interpreting market research evidence /
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Chichester, West Sussex, Eng. ; New York :
John Wiley,
c2004.
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| Materias: | |
| Acceso en línea: | Publisher description Contributor biographical information Table of contents |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 01460cam a22003614a 4500 | ||
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| 001 | 990000530620204151 | ||
| 005 | 20180214134704.0 | ||
| 008 | 031114s2004 enka b 001 0 eng | ||
| 010 | |a 2003067249 | ||
| 020 | |a 0470844248 (hc : alk. paper) | ||
| 020 | |a 9780470844243 (hc : alk. paper) | ||
| 035 | |a (OCoLC)000053062 | ||
| 035 | |a (udesa)000053062USA01 | ||
| 035 | |a (OCoLC)53469612 | ||
| 035 | |a (OCoLC)990000530620204151 | ||
| 040 | |a DLC |c DLC |d BAKER |d NLGGC |d BTCTA |d LVB |d YDXCP |d OCLCG |d IG# |d U@S | ||
| 042 | |a pcc | ||
| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a HF5415.2 |b .S558 2004 |
| 082 | 0 | 0 | |a 658.8/3 |2 22 |
| 100 | 1 | |a Smith, D. V. L. |q (David Van Lloyd) | |
| 245 | 1 | 4 | |a The art & science of interpreting market research evidence / |c D.V.L. Smith and J.H. Fletcher. |
| 246 | 3 | |a Art and science of interpreting market research evidence | |
| 260 | |a Chichester, West Sussex, Eng. ; |a New York : |b John Wiley, |c c2004. | ||
| 300 | |a x, 236 p. : |b ill. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references (p. [225]-228) and index. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Qualitative research. | |
| 650 | 0 | |a Statistics. | |
| 700 | 1 | |a Fletcher, J. H. | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/wiley042/2003067249.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley047/2003067249.html |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/wiley041/2003067249.html |