Marketing research /
Guardado en:
Autor principal: | |
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Otros Autores: | , |
Formato: | Libro |
Lenguaje: | Inglés |
Publicado: |
Hoboken, NJ :
John Wiley,
c2007.
|
Edición: | 9th ed. |
Materias: | |
Acceso en línea: | Contributor biographical information Publisher description Table of contents only |
Aporte de: | Registro referencial: Solicitar el recurso aquí |
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049 | |a U@SA | ||
050 | 0 | 0 | |a HF5415.2 |b .A14 2007 |
082 | 0 | 0 | |a 658.8/3 |2 22 |
100 | 1 | |a Aaker, David A. | |
245 | 1 | 0 | |a Marketing research / |c David A. Aaker, V. Kumar, George S. Day. |
250 | |a 9th ed. | ||
260 | |a Hoboken, NJ : |b John Wiley, |c c2007. | ||
300 | |a xvii, 774 p. : |b ill. ; |c 27 cm. | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Marketing research. | |
700 | 1 | |a Kumar, V., |d 1957- | |
700 | 1 | |a Day, George S. | |
856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0814/2006046457-b.html |
856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0814/2006046457-d.html |
856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0814/2006046457-t.html |