How to measure anything : finding the value of "intangibles" in business /
Autor principal: | |
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Formato: | Libro |
Lenguaje: | Inglés |
Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
c2007.
|
Materias: | |
Acceso en línea: | Table of contents only Contributor biographical information Publisher description |
Aporte de: | Registro referencial: Solicitar el recurso aquí |
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050 | 0 | 0 | |a HF5681.I55 |b H83 2007 |
082 | 0 | 0 | |a 657/.7 |2 22 |
100 | 1 | |a Hubbard, Douglas W., |d 1962- | |
245 | 1 | 0 | |a How to measure anything : |b finding the value of "intangibles" in business / |c Douglas W. Hubbard. |
260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2007. | ||
300 | |a xv, 287 p. : |b ill. ; |c 24 cm. | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo simulation -- Measuring the value of information -- The transition : from what measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics. | |
650 | 0 | |a Intangible property |x Valuation. | |
856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0710/2007004998.html |
856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0739/2007004998-b.html |
856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0739/2007004998-d.html |