Media rules! : mastering today's technology to connect with and keep your audience /
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
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| Materias: | |
| Acceso en línea: | Table of contents only Publisher description Contributor biographical information |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Media that matters
- Translating transition
- Be all things
- Be organic
- Be a guide
- Be choosy
- Be a fighter
- Be an expert
- Be part of the best team
- Be ahead of your audiences
- Be second to your competitors
- Be fresh
- Be geographically relevant
- Be a public failure
- Be connected and coordinated
- Be a steward
- Be measurable.