Media rules! : mastering today's technology to connect with and keep your audience /
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
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| Materias: | |
| Acceso en línea: | Table of contents only Publisher description Contributor biographical information |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 049 | |a U@SA | ||
| 050 | 0 | 0 | |a P96.T42 |b R44 2008 |
| 082 | 0 | 0 | |a 302.2 |2 22 |
| 100 | 1 | |a Reich, Brian, |d 1977- | |
| 245 | 1 | 0 | |a Media rules! : |b mastering today's technology to connect with and keep your audience / |c Brian Reich, Dan Solomon. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2008. | ||
| 300 | |a xxii, 230 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. 217-219) and index. | ||
| 505 | 0 | |a Media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable. | |
| 650 | 0 | |a Communication and technology. | |
| 650 | 0 | |a Mass media. | |
| 650 | 0 | |a Globalization. | |
| 700 | 1 | |a Solomon, Dan, |d 1959- | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0720/2007024179.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0741/2007024179-d.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0804/2007024179-b.html |