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|a 0875845614 (alk. paper) :
|c $29.95
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|a 9780875845616 (alk. paper)
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|a (OCoLC)000049917
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|a (udesa)000049917USA01
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|a (OCoLC)30398430
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|a (OCoLC)30398430
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|a (OCoLC)990000499170204151
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|a DLC
|c DLC
|d PMC
|d UBA
|d NLGGC
|d BTCTA
|d LVB
|d YDXCP
|d BAKER
|d U@S
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| 049 |
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|a U@SA
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0 |
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|a HD2755.5
|b .G554 1994
|
| 082 |
0 |
0 |
|a 658/.049
|2 20
|
| 245 |
0 |
0 |
|a Global strategies :
|b insights from the world's leading thinkers /
|c with a preface by Percy Barnevik ; afterword by Rosabeth Moss Kanter.
|
| 260 |
|
|
|a Boston, MA :
|b Harvard Business School Press,
|c c1994.
|
| 300 |
|
|
|a xix, 243 p. :
|b ill. ;
|c 24 cm.
|
| 440 |
|
0 |
|a Harvard business review book series
|
| 500 |
|
|
|a Articles originally published in the Harvard business review since 1982.
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
|
|a Strategic intent / Gary Hamel and C.K. Prahalad -- How global companies win out / Thomas Hout, Michael E. Porter, and Eileen Rudden -- The globalization of Europe : an interview with Wisse Dekker / Nan Stone -- The right way to go global : an interview with Whirlpool CEO David Whitwam / Regina Fazio Maruca -- What is a global manager? / Christopher A. Bartlett and Sumantra Ghosal -- Manufacturing's new economies of scale / Michael E. McGrath and Richard W. Hoole -- Global logic of strategic alliances / Kenichi Ohmae --
|
| 505 |
0 |
|
|a Cooperate to compete globally / Howard V. Perlmutter and David A. Heenan --Insider unilever : the evolving transnational company / Floris A. Maljers -- Beware the pitfalls of global marketing / Kamran Kashani -- Winging it in foreign markets / Martin van Mesdag -- Customizing global marketing / John A. Quelch and Edward J. Hoff -- Local memoirs of a global manager / Gurcharan Das -- From complacency to competitiveness : an interview with Vitro's Ernesto Martens / Nancy A. Nichols -- Afterword : what "thinking globally" really means / Rosabeth Moss Kanter.
|
| 650 |
|
0 |
|a International business enterprises.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 650 |
|
0 |
|a Competition, International.
|
| 730 |
0 |
|
|a Harvard business review.
|