LEADER 02844cam-a2200421-a-4500
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008 950329s1995----nyu------b---s001-0-eng--
010 |a 95014650 
020 |a 0791426815 (alk. paper) 
020 |a 9780791426814 (alk. paper) 
020 |a 0791426823 (pb : alk. paper) 
020 |a 9780791426821 (pb : alk. paper) 
035 |a (OCoLC)000049396 
035 |a (udesa)000049396USA01 
035 |a (OCoLC)32347025 
035 |a (OCoLC)32347025 
035 |a (OCoLC)990000493960204151 
040 |a DLC  |c DLC  |d YHM  |d BAKER  |d BTCTA  |d YDXCP  |d U@S 
043 |a n-us--- 
049 |a U@SA 
050 0 0 |a E884  |b .P73 1995 
082 0 0 |a 324.973/0928  |2 20 
245 0 0 |a Presidential campaign discourse :  |b strategic communication problems /  |c edited by Kathleen E. Kendall. 
260 |a Albany :  |b State University of New York Press,  |c c1995. 
300 |a xiii, 319 p. ;  |c 24 cm. 
440 0 |a SUNY series in human communication processes 
504 |a Includes bibliographical references and index. 
505 0 |a Problem of beginnings in New Hampshire : control over the play / Kathleen E. Kendall -- Problem of getting on the media agenda : a case study in competing logics of campaign coverage / Joshua Meyrowitz -- Incumbent and his challengers : the problem of adapting to pevailing conditions / Jimmie D. Trent and Judith S. Trent -- Looking for "the vision thing" : the rhetoric of leadership in the 1992 presidential election / Ronald F. Wendt and Gail T. Fairhurst -- 
505 0 |a Battle of issues and images : establishing interpretive dominance / Mary E. Stuckey and Frederick J. Antczak -- Debate challenge : candidate strategies in the new media age / Diana Owen -- Question of a return to basic american values : "my mother and Winston Churchill" in the heroic narratives of Ross Perot's infomercials / Montague Kern -- Political advertising : strategies for influence / Marilyn S. Roberts -- 
505 0 |a Rhetorical strategies for a culture war : abortion in the 1992 campaign / Richard B. Gregg -- Women's issues, women's place : gender-related problems in presidential campaigns / Suzanne M. Daughton -- Managing perceptions of public opinion : candidates' and journalists' reactions to the 1992 polls / Sandra Bauman and Susan Herbst -- Presidential endings : conceding defeat / Paul E. Corcoran -- Conclusions : the struggle for interpretive dominance / Craig Allen Smith. 
650 0 |a Presidents  |z United States  |x Election  |y 1992. 
650 0 |a Communication in politics  |z United States. 
650 0 |a Rhetoric  |x Political aspects  |z United States. 
650 0 |a Mass media  |x Political aspects  |z United States. 
650 0 |a English language  |z United States  |x Rhetoric. 
651 0 |a United States  |x Politics and government  |y 1989-1993. 
700 1 |a Kendall, Kathleen E.,  |d 1937-