Public & nonprofit marketing /

Guardado en:
Detalles Bibliográficos
Autor principal: Lovelock, Christopher H.
Otros Autores: Weinberg, Charles B.
Formato: Libro
Lenguaje:Inglés
Publicado: Redwood City, Calif. : Scientific Press, c1989.
Edición:2nd ed.
Materias:
Nonprofit organizations > Marketing.
Communication in marketing.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
LEADER 01950cam-a2200337Ia-4500
001 990000482360204151
005 20180214134505.0
008 890605s1989----caua-----b----001-0-eng-d
020 |a 0894261347 
020 |a 9780894261343 
035 |a (OCoLC)000048236 
035 |a (udesa)000048236USA01 
035 |a (OCoLC)19817597 
035 |a (OCoLC)19817597 
035 |a (OCoLC)990000482360204151 
040 |a HMG  |c HMG  |d OCLCQ  |d THM  |d OCLCQ  |d U@S 
049 |a U@SA 
050 4 |a HF5415  |b .L68 1989 
082 0 4 |a 658.8  |2 20 
100 1 |a Lovelock, Christopher H. 
245 1 0 |a Public & nonprofit marketing /  |c Christopher H. Lovelock & Charles B. Weinberg. 
246 3 |a Public and nonprofit marketing 
250 |a 2nd ed. 
260 |a Redwood City, Calif. :  |b Scientific Press,  |c c1989. 
300 |a x, 520 p. :  |b ill. ;  |c 24 cm. 
505 0 0 |g ch. 1. The  |t role of marketing --  |g ch. 2. The  |t context of public & nonprofit marketing --  |g ch. 3.  |t Conducting a marketing audit --  |g ch. 4.  |t Competitive strategy --  |g ch. 5.  |t Building a marketing plan --  |g ch. 6.  |t Consumer behavior & decision making --  |g ch. 7.  |t Marker segmentation --  |g ch. 8.  |t Marker research --  |g ch. 9.  |t Product offerings --  |g ch. 10.  |t Adding, modifying, & deleting products -- 
505 0 0 |g ch. 11.  |t Developing monetary pricing strategies --  |g ch. 12.  |t Distribution & delievery systems --  |g ch. 13.  |t Thenature & methods of marketing communication --  |g ch. 14.  |t Advertising & public relations management --  |g ch. 15.  |t Customer service & personal selling --  |g ch. 16.  |t Organizing the marketing effort --  |g ch. 17.  |t Implementing marketing programs --  |g ch. 18.  |t Attracting donations & gifts-in-kind  |g ch. 19.  |t Recruiting & managing volunteers & boards of directors --  |g ch. 20.  |t Managing retail & catalog sales organizations. 
504 |a Includes bibliographies and index. 
650 0 |a Nonprofit organizations  |x Marketing. 
650 0 |a Communication in marketing. 
700 1 |a Weinberg, Charles B. 

Ejemplares similares