Out of the garden : toys, TV, and children's culture in the age of marketing /

Detalles Bibliográficos
Autor principal: Kline, Stephen
Formato: Libro
Lenguaje:Inglés
Publicado: London ; New York : Verso, 1993.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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100 1 |a Kline, Stephen. 
245 1 0 |a Out of the garden :  |b toys, TV, and children's culture in the age of marketing /  |c Stephen Kline. 
260 |a London ;  |a New York :  |b Verso,  |c 1993. 
300 |a x, 406 p. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 368-395) and index. 
505 0 |a Sovereignty of consumerism : children in the age of marketing -- Communication analysis for the age of marketing -- The making of children's culture -- From literacy to comics : the origins of children's fiction -- Thralls of the screen : the rise of mass media for children -- Marketing toys to children and youth -- Building character -- Limited imaginings -- The parables of play : policy, strategy and advertising design -- Technicians of the imagination. 
650 0 |a Television advertising and children. 
650 0 |a Child consumers. 
650 0 |a Mass media and children. 
650 0 |a Toys  |x Social aspects. 
650 0 |a Advertising  |x Toys.