Building global biobrands : taking biotechnology to market /
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Free Press,
c2003.
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| Materias: | |
| Acceso en línea: | Contributor biographical information Publisher description Table of contents |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 100 | 1 | |a Simon, Françoise. | |
| 245 | 1 | 0 | |a Building global biobrands : |b taking biotechnology to market / |c Françoise Simon, Philip Kotler ; foreword by Kevin Sharer. |
| 260 | |a New York : |b Free Press, |c c2003. | ||
| 300 | |a xv, 336 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. 293-310) and index. | ||
| 650 | 0 | |a Biotechnology industries. | |
| 650 | 0 | |a Biotechnology |x Marketing. | |
| 650 | 0 | |a Pharmaceutical biotechnology industry. | |
| 700 | 1 | |a Kotler, Philip. | |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/simon052/2003040810.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/simon041/2003040810.html |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/enhancements/fy0631/2003040810-t.html |