World class selling : the crossroads of customer, sales, marketing, and technology /

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Detalles Bibliográficos
Autor principal: Holden, Jim, 1948-
Formato: Libro
Lenguaje:Inglés
Publicado: New York : John Wiley, c1999.
Materias:
Acceso en línea:Contributor biographical information
Publisher description
Table of Contents
Aporte de:Registro referencial: Solicitar el recurso aquí
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010 |a 98048341 
015 |a GB99-37868 
019 |a 41389265 
020 |a 0471326054 (cloth : alk. paper) 
020 |a 0471328774 (pbk. : alk. paper) 
029 1 |a UKM  |b b9937868 
035 |a (OCoLC)000042955 
035 |a (udesa)000042955USA01 
035 |a (OCoLC)40193698 
035 |a (OCoLC)990000429550204151 
040 |a DLC  |c DLC  |d UKM  |d MNM  |d LVB  |d U@S 
049 |a U@SA 
050 0 0 |a HF5438.25  |b .H637 1999 
082 0 0 |a 658.85  |2 21 
100 1 |a Holden, Jim,  |d 1948- 
245 1 0 |a World class selling :  |b the crossroads of customer, sales, marketing, and technology /  |c Jim Holden. 
260 |a New York :  |b John Wiley,  |c c1999. 
300 |a xiii, 254 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: Selling at the forefront of change -- The competitive landscape -- Customer relationships -- The competitive salesperson -- Competency profiling -- Creating value through technology -- Segmenting the market -- The value-centric transformation -- Selling to value -- Integrating sales and marketing -- Integrating sales and human resources -- About the author -- Index. 
650 0 |a Selling. 
650 0 |a Sales personnel. 
856 4 2 |3 Contributor biographical information  |u http://www.loc.gov/catdir/bios/wiley044/98048341.html 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/description/wiley037/98048341.html 
856 4 |3 Table of Contents  |u http://www.loc.gov/catdir/toc/onix04/98048341.html