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|c $24.95 ($32.95 Can.)
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|c DLC
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|a HF5415.1
|b .T44 1990
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| 082 |
0 |
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|a 381/.0973
|2 20
|
| 100 |
1 |
|
|a Tedlow, Richard S.
|
| 245 |
1 |
0 |
|a New and improved :
|b the story of mass marketing in America /
|c Richard S. Tedlow.
|
| 260 |
|
|
|a New York :
|b Basic Books,
|c c1990.
|
| 300 |
|
|
|a xi, 481 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. [441]-466) and index.
|
| 650 |
|
0 |
|a Marketing
|z United States
|x History.
|
| 650 |
|
0 |
|a Marketing
|z United States
|v Case studies.
|