Corporate social responsibility : doing the most good for your company and your cause /

Detalles Bibliográficos
Autor principal: Kotler, Philip
Otros Autores: Lee, Nancy, 1932-
Formato: Libro
Lenguaje:Inglés
Publicado: Hoboken, N.J. : John Wiley, c2005.
Materias:
Social responsibility of business.
Social marketing.
Corporations > Charitable contributions.
Corporate image.
Acceso en línea:Table of contents
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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050 0 0 |a HD60  |b .K67 2005 
082 0 0 |a 658.4/08  |2 22 
100 1 |a Kotler, Philip. 
245 1 0 |a Corporate social responsibility :  |b doing the most good for your company and your cause /  |c Philip Kotler and Nancy Lee. 
260 |a Hoboken, N.J. :  |b John Wiley,  |c c2005. 
300 |a x, 307 p. :  |b ill. ;  |c 24 cm. 
500 |a Published simultaneously in Canada. 
504 |a Includes bibliographical references (p. 277-295) and index. 
505 0 |a Case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. 
650 0 |a Social responsibility of business. 
650 0 |a Social marketing. 
650 0 |a Corporations  |x Charitable contributions. 
650 0 |a Corporate image. 
700 1 |a Lee, Nancy,  |d 1932- 
856 4 1 |3 Table of contents  |u http://www.loc.gov/catdir/toc/ecip0422/2004020375.html 

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