Building strong brands /

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Detalles Bibliográficos
Autor principal: Aaker, David A.
Formato: Libro
Lenguaje:Inglés
Publicado: New York : Free Press, c1996.
Materias:
Brand name products > Management.
Brand name products > Valuation > Management.
Intangible property > Valuation > Management.
Acceso en línea:Contributor biographical information
Sample text
Publisher description
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
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100 1 |a Aaker, David A. 
245 1 0 |a Building strong brands /  |c David A. Aaker. 
260 |a New York :  |b Free Press,  |c c1996. 
300 |a ix, 380 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products & markets -- Organizaing for brand building. 
650 0 |a Brand name products  |x Management. 
650 0 |a Brand name products  |x Valuation  |x Management. 
650 0 |a Intangible property  |x Valuation  |x Management. 
856 4 2 |3 Contributor biographical information  |u http://www.loc.gov/catdir/bios/simon051/95009238.html 
856 4 1 |3 Sample text  |u http://www.loc.gov/catdir/samples/simon031/95009238.html 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/description/simon031/95009238.html 

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