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|a GBA1-67596
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|a 0072429461 (alk. paper)
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|a 0072429488 (CD-ROM)
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|a 0071123253 (VARIANT)
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|c DLC
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|d UKM
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|b .C6944 2002
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0 |
0 |
|a 658.8/02
|2 21
|
| 100 |
1 |
|
|a Cravens, David W.
|
| 245 |
1 |
0 |
|a Strategic marketing management cases /
|c David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
|
| 250 |
|
|
|a 7th ed.
|
| 260 |
|
|
|a Boston, Mass. :
|b McGraw-Hill,
|c c2002.
|
| 300 |
|
|
|a xvi, 685 p. :
|b ill. ;
|c 26 cm. +
|e 1 computer disk (4 3/4 in.)
|
| 440 |
|
0 |
|a Irwin/McGraw-Hill series in marketing
|
| 590 |
|
|
|a La Biblioteca no posee el CD-Rom.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 538 |
|
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|a System requirements for accompanying computer disc: IBMa̲ PC, or 100% compatible with a Pentiuma̲/90 MHz processor, 16MB of RAM, Microsofta̲ Windowsa̲95 or higher, and Microsofta̲ Exel 97 or higher.
|
| 650 |
|
0 |
|a Marketing
|v Case studies.
|
| 700 |
1 |
|
|a Lamb, Charles W.
|
| 700 |
1 |
|
|a Crittenden, Victoria Lynn.
|