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|a HF5415.2
|b .M38218 1999
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| 100 |
1 |
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|a McDaniel, Carl,
|c Jr.,
|d 1941-
|
| 240 |
1 |
0 |
|a Contemporary marketing research.
|l Español
|
| 245 |
1 |
0 |
|a Investigación de mercados contemporánea /
|c Carl McDaniel, Jr., Roger Gates ; [traducción, María Teresa Aguilar].
|
| 250 |
|
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|a 4. ed.
|
| 260 |
|
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|a México, D.F. :
|b International Thomson,
|c c1999.
|
| 300 |
|
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|a xxxvi, 780, [78] p. :
|b il. ;
|c 26 cm.
|
| 500 |
|
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|a Título original: Contemporary marketing research, 4th ed.
|
| 500 |
|
|
|a "Soluciones empresariales." --Cubierta.
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| 504 |
|
|
|a Incluye referencias bibliográficas e índice.
|
| 650 |
|
0 |
|a Marketing research.
|
| 700 |
1 |
|
|a Gates, Roger,
|d 1942-
|