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|b .L65 1984
|
| 082 |
0 |
0 |
|a 658.8
|2 19
|
| 100 |
1 |
|
|a Lovelock, Christopher H.
|
| 245 |
1 |
0 |
|a Public and nonprofit marketing--cases and readings /
|c Christopher H. Lovelock, Charles B. Weinberg.
|
| 260 |
|
|
|a Palo Alto, Calif. :
|b Scientific Press ;
|a New York :
|b John Wiley,
|c c1984.
|
| 300 |
|
|
|a xiii, 378 p. :
|b ill. ;
|c 28 cm.
|
| 500 |
|
|
|a Updated and combined version of: Cases in public and nonprofit marketing and Readings in public and nonprofit marketing.
|
| 504 |
|
|
|a Includes bibliographies.
|
| 650 |
|
0 |
|a Nonprofit organizations
|x Marketing
|v Case studies.
|
| 650 |
|
0 |
|a Nonprofit organizations
|x Marketing.
|
| 650 |
|
0 |
|a Government business enterprises
|x Marketing
|v Case studies.
|
| 650 |
|
0 |
|a Government business enterprises
|x Marketing.
|
| 700 |
1 |
|
|a Weinberg, Charles B.
|
| 700 |
1 |
|
|a Lovelock, Christopher H.
|t Cases in public and nonprofit marketing.
|
| 700 |
1 |
|
|a Lovelock, Christopher H.
|t Readings in public and nonprofit marketing.
|