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|a 99056467
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|a 0789009676 (alk. paper)
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| 020 |
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|a 0789009854 (alk. paper)
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|a (OCoLC)000037021
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| 035 |
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|a (udesa)000037021USA01
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| 035 |
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|a (OCoLC)42761896
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| 035 |
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|a (OCoLC)990000370210204151
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| 040 |
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|a DLC
|c DLC
|d PGC
|d U@S
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|a pcc
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| 049 |
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|a U@SA
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| 050 |
0 |
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|a HF5415
|b .V64 1999
|
| 082 |
0 |
0 |
|a 658.8
|2 21
|
| 245 |
0 |
0 |
|a Volunteerism marketing :
|b new vistas for nonprofit and public sector management /
|c Donald R. Self, Walter W. Wymer, Jr., editors.
|
| 260 |
|
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|a New York :
|b Haworth Press,
|c c1999.
|
| 300 |
|
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|a xviii, 174 p. ;
|c 22 cm.
|
| 500 |
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|a "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 6, numbers 2/3 1999."
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Understanding volunteer markets : the case of senior volunteers / Walter W. Wymer, Jr. -- Segmenting subgroups of volunteers for target marketing : differentiating traditional hospice volunteers from other volunteers / Becky J. Saunders -- Hospital volunteers as customers : understanding their motives, how they differ from other volunteers, and correlates of volunteer intensity / Walter W. Wymer, Jr. --
|
| 505 |
0 |
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|a Encouraging human organ donation : altruism versus financial incentives / Thomas J. Cossé, Terry M. Weisenberger -- Volunteerism among non-clients as marketing exchange / Kimball P. Marshall -- Major research studies : an annotated bibliography of marketing to volunteers / Walter W. Wymer, Donald R. Self.
|
| 650 |
|
0 |
|a Nonprofit organizations
|x Marketing.
|
| 650 |
|
0 |
|a Voluntarism
|x Marketing.
|
| 700 |
1 |
|
|a Self, Donald R.
|
| 700 |
1 |
|
|a Wymer, Walter W.
|