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|c DLC
|d U@S
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|a U@SA
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| 050 |
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|a HF5823
|b .K45 1983
|
| 082 |
0 |
|
|a 659.1
|2 19
|
| 100 |
1 |
|
|a Russell, Thomas,
|d 1941-
|
| 245 |
1 |
0 |
|a Otto Kleppner's advertising procedure /
|c Thomas Russell, Glenn Verrill.
|
| 246 |
3 |
0 |
|a Kleppner's advertising procedure
|
| 250 |
|
|
|a 8th ed.
|
| 260 |
|
|
|a Englewood Cliffs, NJ :
|b Prentice-Hall,
|c c1983.
|
| 300 |
|
|
|a xvi, 636 p., [7] p. of plates :
|b ill. ;
|c 24 cm.
|
| 440 |
|
0 |
|a Prentice-Hall series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Advertising.
|
| 700 |
1 |
|
|a Kleppner, Otto,
|d 1899-1982.
|t Advertising procedure.
|
| 700 |
1 |
|
|a Verrill, Glenn.
|